Posted on 27 Feb '17
Marketers have the power to send flashy emails with advanced personalization, amazing creative and gripping copy. However, it is easy to get caught up with pushing the boundaries in your campaigns, and even easier to forget the basics of what should be best practice. The aim of this blog is to remind you of three important tips you must remember when putting together your campaigns.
1. Remember the journey to open
When checking their emails most people think of three things: who is it? What is it? Where do I go from here?